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Your Business Is Making Money. Now What? Small Business Bookkeeping Basics

  • Writer: Kati Sarbu, MS, RDN, CDCES
    Kati Sarbu, MS, RDN, CDCES
  • 4 days ago
  • 6 min read
Excited woman in a white shirt cheers while holding a smartphone against a bright yellow background.

You started your business. You found a client, sold a service, launched a product, or maybe started making money online.


And now people are actually paying you.


That was the goal, right?


But there is a point that many new business owners reach when the excitement of getting paid is followed pretty quickly by another thought:


Wait. What am I actually supposed to do with all of this now?


Maybe payments are coming through Stripe, PayPal, Venmo, or another payment processor. You have business expenses coming out of your account. Receipts are sitting in your email. You know you'll eventually need all of this information for taxes.


But no one really handed you a checklist for what happens once your business starts making money.


The good news is that you don't necessarily need a complicated accounting system just because you're bringing in revenue.


You do, however, need a way to keep track of what is happening with your business money.


Here are some of the basic pieces to start putting in place.


1. Separate Your Business and Personal Money


One of the simplest ways to make your business finances easier to manage is to give your business money its own place.


When business income and expenses are mixed into the same account you use for groceries, household bills, Amazon orders, and everything else in your personal life, figuring out what actually belongs to the business becomes much harder.


Keeping your business and personal funds separate also helps protect the boundary between you and your business. Commingling funds can make your records more confusing and, depending on your business structure and circumstances, may create legal or tax complications.


A separate business bank account creates a clearer boundary.


Business income comes in. Business expenses go out. And when it's time to work on your bookkeeping, you aren't scrolling through months of personal transactions trying to remember whether that Target purchase was business supplies or shampoo.


This also applies when you want to pay yourself. If you're operating as a sole proprietor or a single-member LLC taxed as a sole proprietorship, you generally don't pay yourself by using the business card for personal purchases. Instead, you transfer money from the business account to your personal account and record it as an owner's draw. This is different from how an S corporation owner typically pays themselves, so make sure you understand which rules apply to your business structure.


You don't have to build a complicated financial setup.


You just want to be able to clearly see what belongs to your business and what belongs to you personally.


2. Know Where Your Business Income Is Coming From


Someone pays you $500.


Simple enough.


Except sometimes that $500 doesn't show up as a $500 deposit in your bank account.


If you're accepting payments through a payment processor, a processing fee may be deducted before the money reaches your account. You still need to record the full $500 as business income, even if only a smaller amount is deposited into your bank account. Then you also need to record what happened to the rest of the money, such as the payment processing fee that was deducted.


That's one reason your bank balance alone doesn't tell you everything you need to know about your business.


You want a way to follow the money:


What did you sell?


How much did the customer pay?


Were any fees deducted?


How much actually reached your bank account?


You don't need to become an accountant to understand every step behind a transaction.


But as your business starts making money, you should have a way to track how much you're actually earning and where that income is coming from.


3. Keep Track of What Your Business Is Spending


Making $5,000 doesn't necessarily mean you made $5,000.


Your business also costs money to run.


Depending on your business, you might be paying for things like:

  • Software and subscriptions

  • Website expenses

  • Supplies

  • Contractors

  • Marketing

  • Professional services

  • Education

  • Payment processing fees


Those expenses matter because they help you understand what it actually costs to operate your business.


This is one of the biggest reasons bookkeeping matters.


Revenue tells you what came in.


It doesn't tell you what was left.


4. Give Your Receipts and Financial Documents a Home


Receipts have an impressive ability to end up everywhere.


Your inbox. Your Downloads folder. A screenshot on your phone. A crumpled piece of paper in your purse. Somewhere in your car.


Then months later, you're trying to remember what you bought and where the receipt went.


You don't need an elaborate document management system.


You just need somewhere consistent to keep your important business financial documents.


That might include things like:

  • Receipts

  • Invoices

  • Bank and credit card statements

  • Payment processor reports

  • Other important financial records


A simple folder system in Google Drive can work perfectly well for many small businesses.


The important part is deciding where these documents belong before you need to find them.


5. Create a Basic Small Business Bookkeeping Routine


Bookkeeping gets much harder when the routine is:


Ignore everything for six months → panic → try to reconstruct your entire business.


A much easier approach is to build a simple routine while your business finances are still relatively straightforward.


Your routine might include reviewing your income and expenses, making sure transactions are recorded appropriately, saving any missing receipts or documentation, and looking for anything you don't recognize or understand.


How often you need to do this will depend on your business.


The important part is that bookkeeping becomes a normal part of running your business instead of something you only think about when tax season arrives.


And your system doesn't have to look like someone else's.


The best bookkeeping system is one that gives you the information you need and that you can realistically keep up with.


6. Start Asking, "What's Actually Left?" and Make a Plan for It


Once you're consistently tracking what comes in and what goes out, you can start asking better questions about your business.


Instead of only asking:


How much money did I make this month?


You can start asking:

  • How much revenue came in?

  • What did I spend to run the business?

  • What are my biggest expenses?

  • Are my expenses increasing?

  • Is my business actually becoming more profitable?

  • How much money is available for taxes, savings, owner compensation, or business goals?


A growing bank balance can feel reassuring, but it doesn't necessarily tell you how much money is truly available to spend.


Some of that money may need to be set aside for taxes. Some may need to stay in the business for upcoming expenses, larger purchases, or a cash cushion. You may also want to decide how much to pay yourself or take as owner compensation, depending on how your business is structured.


You don't need to figure out the right percentages on your own. For tax savings in particular, it's a good idea to discuss a specific amount or percentage with your CPA or tax professional.


The important thing is to have a plan for what happens to the money after it comes in.


Good bookkeeping gives you the information you need to see the bigger picture and make intentional decisions about where your business money should go.


7. Know When DIY Bookkeeping Still Works and When You Need Help


You do not automatically need to hire a bookkeeper the moment your business starts making money.


For many straightforward businesses, DIY bookkeeping can work perfectly well for quite a while.


It may continue to make sense if your business is relatively simple, you understand your system, you're consistently keeping up with it, and you're able to get the financial information you and your tax professional need.


But there may come a point when the books keep getting pushed to the bottom of your list.


Or you aren't confident they're accurate.


Or your business has become more complicated.


Or you simply don't want to spend your limited time doing bookkeeping anymore.


That's when getting help can make sense.


There isn't a magic revenue number where you're suddenly supposed to hand your bookkeeping over to someone else.


The better question is:


Does the system I'm using still give me accurate, useful financial information without becoming a burden?


You Don't Need to Become a Bookkeeper


If your business is starting to make money, that's a good thing.


You don't need to respond by immediately buying complicated accounting software or building an elaborate financial system.


Start with the basics.


Separate your business money.


Track what's coming in.


Keep track of what's going out.


Give your financial documents a home.


Create a routine for staying on top of it.


And start paying attention to what is actually left after the cost of running your business.


You don't need to know how to be a bookkeeper to keep decent books.


You need a bookkeeping system that makes sense for your business and that you can actually maintain.


Want a simple way to manage your own bookkeeping?


My Small Business Bookkeeping Spreadsheet is designed for straightforward small businesses that want a simple way to track their business finances without making bookkeeping more complicated than it needs to be.


And if you've reached the point where you'd rather get bookkeeping off your plate entirely, I also offer monthly bookkeeping services for straightforward small businesses.


Either way, the goal is the same: knowing what's happening with your business money so you can make better decisions about what comes next.

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